Google Glass is on a strategic 'reset' and eight other things we learned

时间:2019-09-08  作者:燕郡缎  来源:澳门金沙网站  浏览:120次  评论:48条

isn’t printing money quite as fast as it used to, missing revenue expectations, but the company revealed that people really like watching adverts, that Glass is taking a strategic “reset” and you can now send money via Gmail in the UK.

Cast in the light of $4.76bn (£3.16bn) in fourth-quarter profits, up nearly 30% year-on-year, missing Wall Street expectations doesn’t seem so bad. Google blamed the strength of the dollar for a lot of it, saying revenues would have been $541m greater if the exchange rate had been more favourable.

1. Google Glass is having a strategic ‘reset’

Google Glass has ‘graduated’ from Google’s experimental X labs, but what that really means is the project’s been put on ‘reset’. Photograph: John Stillwell/PA

“Our projects start with small dedicated teams that are given clear milestones to hit before they can get further investments. And in cases where we achieve success against our milestones, we expand our investments,” said Patrick Pichette Google’s chief financial officer, citing Google Fiber as one recent example of this.

But Glass? Not so much. “In other cases, when the teams aren’t able to clear hurdles, but we think there are still a lot of promise, we might ask them to take a pause and take the time to reset their strategies, as we recently did in the case of Glass,” he said.

Will it return as a viable consumer product? Only time will tell.

2. We see Facebook’s 1bn views and raise you 1 billion viewers

Video views up, as YouTube users number in the billions. Photograph: Channel 4 News/YouTube/Russell B/PA

Facebook was trumpeting its video growth and hitting the 1bn daily video views milestone. Is Facebook a threat to Google’s ? Not yet…

“Everyday people watch hundreds of millions of hours of video on YouTube, generating billions of views,” said Omid Kordestani Google’s interim chief business officer. “Watch time is up 50% year-over-year.”

3. People are making money, probably

PewDiePie’s videos were watched 4.1bn times last year. Photograph: Suhaimi Abdullah/Getty Images

Growth and 1 billion monthly viewers is all very well, but are people making money from YouTube of this world?

“We continue to invest in our YouTube Partners and Partner revenue has increased by more than 50% year-over-year. We are seeing great momentum in mobile advertising on YouTube. Mobile revenue on YouTube is up more than 100% year-over-year,” said Kordestani.

YouTube’s success in the face of competition from Amazon’s Twitch and Facebook’s integrated video will lie with attracting and keeping the new breed of video stars.

4. People really like watching adverts

Not just ads, a preview of ads. Because ads are apparently the main event.

The is coming. But it’s seemingly not about the sport, it’s all about the ads and even teasers of ads.

Nearly 70 ads or “teasers” for the Super Bowl have been posted on YouTube – even technology sites like the Verge . What’s more, Kordestani explained that they’ve been watched more than 44m times already, because people seemingly really like watching ads.

5. Google claimed credit for The Interview’s success

The success of the Interview post Sony hack had nothing to do with the month-long hype, news reports and North Korea. Photograph: Allstar/Columbia Pictures/Sportsphoto Ltd./Allstar

“In December, we partnered with Sony to digitally release the interview,” said Kordestani. “It has been publicly reported that the film generated over $15m in its first weekend, and that Google Play and YouTube drove the majority of those sales.”

No mention of , the hack or the amazing level of hype surrounding what critics have .

6. ‘Mobile is now a behaviour, not a device’

Google’s search on Android increasingly pulls information from apps as well as the web. Photograph: Samuel Gibbs for the Guardian

Technology companies seemed to have finally cottoned onto the fact that people use whichever device is most convenient. On the go that’s a smartphone, obviously, but in front a computer or TV it can still be a smartphone.

“Mobile is now a behaviour, not a device,” said Kordestani. “People are using screens interchangeably and simultaneously throughout the day. And we really think about the user and the context rather than a particular form factor or device.”

Search as a behaviour is well ingrained in the public consciousness, so why does data have to be siloed in apps? Searching for information doesn’t have to default to the web.

“15% of signed-in users’ searches on Android now return deep links to apps,” said Kordestani. “We have opened up app indexing to all developers, so their apps can appear in searches, also linking directly to the right content in the apps.”

7. People are buying more through their smartphones


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